How NovuHealth helps Medicare plans
improve key HOS measures



HOS scores, along with CAHPS results, make up almost 30% of a Medicare plan’s Star rating because they’re so heavily weighted compared to other measures. But influencing HOS scores in measurable ways can be a challenge due to the random, anonymous nature of the HOS survey.


NovuHealth’s Healthy Connections for HOS program is an 8-topic series of engaging phone calls that reach out to Medicare Advantage members regularly with uplifting, relatable content on physical and mental well-being.

Because the program utilizes both outbound and inbound IVR, plan members can engage with the program when it’s convenient. If they miss one of the weekly calls, they can call back at a later time or date to receive the information. Members are rewarded for starting and completing the program, and perceptions of their physical and mental health are measured before and after. We also ask program participants whether or not they’d recommend the program to friends and relatives to measure the impact on member satisfaction.


For the Medicare Advantage plans we work with, the Healthy Connections for HOS program shows a significant impact on members’ perception of their physical and mental health, and on how they view their experience with the program.


NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states.

The NovuHealth Healthy Connections for HOS program shows a significant impact on members’ perception of their mental and physical health.