Reach For The (Medicare) Stars Case Study

Getting people – especially seniors – to understand and complete their preventive care and screenings is a hurdle many of the nation’s payers face. Traditional outreach through phone and direct mail can be costly and ineffective, and closing these gaps in care is important in Medicare Stars Ratings. One plan turned to Novu to deliver consumer tools and rewards to more effectively target, incent and close more gaps at far lower cost.

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