Empower the
healthcare consumer to reach your goals

We build our member engagement programs to improve member health and drive performance in the areas of quality, risk adjustment and satisfaction.

What can consumer engagement do for you?

When deployed in a way that is meaningful to the target population, member engagement confronts the greatest challenge in healthcare today: driving down costs while continuing to deliver the highest quality care possible.

Effective engagement impacts the four key areas that improve member health and plan performance.

Plan Performance

CMS rewards plans that effectively engage the consumer to deliver high-quality care. Targeted engagement strategies impact quality measures like HEDIS® scores and CMS Star ratings, in addition to appropriately optimizing risk adjustment.

Member Satisfaction

Engagement is the single biggest lever you can pull to build better relationships with members. When you enhance the member experience, you’ll achieve a meaningful lift in health plan member retention as well as higher NPS, CAHPS and HOS survey scores.

Member Attraction

A rewarding, personalized and easy-to-use experience translates to engaged members, better performance and positive word of mouth. All of which makes it easier to acquire new members and build brand loyalty.

Healthcare Utilization

Successful member engagement is good for the consumer, the plan and society as a whole. An engaged member is a lower cost member, generating, on average, 50% lower medical costs.

Our performance, by the numbers


positive impact to Star rating


reduction in churn


reduction in member acquisition costs


reduction in healthcare utilization costs


increase in health plan net promoter score (NPS)


increase in high-value activities

We’re driven by consumer marketing best practices, uniquely tailored to health care realities.

Meaningful rewards & engagement programs that improve health and drive plan performance.

About NovuHealth

Novuhealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.


© 2010-2019 NovuHealth. All rights reserved.