CMS has designed the Medical Loss Ratio (MLR) to encourage plans to improve their quality scores via Medicare rewards and incentives. In turn, rewards programs, which fall under the umbrella of quality improvement expenditures (QIE), require plans to invest in Medicare member engagement—and have opened the door to consumerism in health care.

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What does this mean for your Medicare plan? To deliver both impactful business results in the short term, as well as position your plan for long-term strategic success, it’s vital to treat your members as consumers with choice. And, for many plans, the key to manifesting this attitude shift is simply to build intelligent consumer engagement strategies: leveraging Medicare rewards and incentives to deliver high-value activities among hard-to-reach, non-compliant members; increase quality scores; and boost retention and acquisition metrics.

At NovuHealth, we borrow engagement best practices from leading consumer loyalty programs and apply them to the challenging and complex health care ecosystem. Find more of our unique consumer engagement insights in the recorded webinar with NovuHealth EVP of Marketing and Engagement Jordan Mauer: “Intelligent Consumer Engagement to Drive Quality, Retention, Acquisition and Optimization with Medicare Members.” In it, plans will discover how to:

  • Engage the right members to reduce costs and improve retention
  • Optimize the MLR and boost Star quality ratings
  • Design a consumer engagement program that delivers better health outcomes, member satisfaction and meaningful ROI

Download the presentation for an evidence-based discussion on how intelligent Medicare member incentives can boost your engagement strategy and create a deeper, more personalized connection between consumers and their health.

watch the webinar

Want even more insights and best practices for building successful member incentive strategies? Contact us to keep the conversation going.


Jordan Mauer is EVP of Marketing & Engagement at NovuHealth. In this role, he develops and leads the company’s corporate marketing and brand initiatives, as well as our member engagement programs. With more than 15 years of senior marketing leadership experience, Jordan brings a passion for analytics, loyalty operations and engagement, as well as strategic energy to NovuHealth.

About NovuHealth
NovuHealth is the leading healthcare consumer engagement company, offering rewards and incentive programs that improve consumer health and plan performance. NovuHealth applies proven loyalty and data science strategies and leverages its deep industry and regulatory expertise to motivate high-value consumer activities. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served more than 15 million consumers across all 50 states. Learn more at

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